Also called: AEO, AI search optimization
Search used to mean a page of ten links. Now many people ask ChatGPT, Perplexity, Gemini or Google's AI Overviews and get one written answer. AEO is the work of making sure that answer can include you.
In practice it means letting AI crawlers read your site, stating your facts (what you offer, where, when, how much) in plain text and in structured data, keeping the same details everywhere online, and earning mentions on other trusted sites.
Good AEO overlaps heavily with good SEO: Google says there are no extra technical requirements to appear in its AI features beyond normal search eligibility.
Sources
- AI features and your website(opens in a new tab) · Google Search Central