Also called: GEO
The term comes from a 2023 research paper that measured how changes to a web page affect its visibility in AI-generated answers. In everyday use, GEO and AEO mean the same thing.
Glossary
Generative engine optimization (GEO)
Another name for AEO: improving how often generative AI answers mention or link to you.
Go deeperWhat is AEO (answer engine optimization)?Read the guide
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